Organizations must commit themselves to a generative AI marathon, not a sprint – Financial Times
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Organizations must commit themselves to a generative AI marathon, not a sprint – Financial Times

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Generative AI adoption is growing, but immediate return remains difficult to capture. A long -term strategy focused on implementation and value -creating is the key to unlocking its potential.

The generative AI (Genai) landscape has developed considerably, with companies moving along the maturation curve. Studies indicate growing genius -assumption over business functions1 and a transition from the experimental phase to scaling Genai solutions, actively drives business transformation with Genai and leads to an increase in related investments2. A recent survey3 Of over 2,700 technology and business leaders, a significant increase in organizational preparedness for Genai reveals, especially in areas such as technology infrastructure and strategic planning. But challenges remain in securing specialized talent and establishing robust risk management frames.

Despite the early maturity of most organizations’ Genai trip, 20 percent of global leaders reported to achieve cost reduction due to the roll -out of Genai and 23 percent reported revenue growth, with Europe that reflected these trends. This shows significant progress in view of the relatively recent assumption of Genai within organizations. In addition, about twice as many leaders reported to achieve benefits such as improved productivity, better relationships with customers and customers, innovation and unlock new ideas and insights.

While the full economic effect of Genai can take more time to develop, this provides a valuable opportunity for organizations to unlock Genai’s real power. This means deciding where the value lies from the beginning and developing a long -term strategic plan to realize that value on a scale and enable cross -organization initiatives to take advantage of a “string of pearl effect”. Although realistic cost reduction expectations are important, you can only see Genai through a short -term cost -saving lens limit its transformative impact on total growth and competitiveness.