Italian ski resort is exceeded with 10,000 days of trips after TikTok marketing
5 mins read

Italian ski resort is exceeded with 10,000 days of trips after TikTok marketing

About 250 tour buses traveled to Roccaraso in the Apennine Mountains after an influencer published reports on news on heavy snowfall

About 250 tour buses traveled to Roccaraso in the Apennine Mountains after an influencer published reports on news on heavy snowfall

One of Italy’s most popular ski resorts was forced to introduce emergency measures to turn visitors to reverse after more than 10,000 unexpected day trips flocked to the mountains for selfies.

About 250 tour buses traveled to Roccarasoin the Apennine -Mountains, from Naples and nearby cities last Sunday after a Influencer Published reports on news about heavy snowfall.

Most of the travelers said they had booked their trip after watching videos published by Rita de Crescenzo, which has more than 1.7 million followers on Tiktok.

The wave of visitors created devastation in the cityRestaurants, ski lifts, parking spaces and toilets, adding a new dimension to Unmatched usually associated with Italy’s larger cities that RomeFlorence and Venice.

Day Trippers stuffed the roads, got stuck the city’s ski slopes and left piles of debris behind Sunday, causing rage among many of Roccarasos 1,500 inhabitants. Visitors were seen in videos that were shared on social media in line to board buses after leaving discarded grills and provisional sleds.

Credit: G.EMME1200

After the Tiktok marketing, tour companies offered in Naples and a dozen other cities in the surrounding Campania Day Trippers region an all-encompassing mountain excursion for about £ 20, sandwiches are included.

Francesco di Donato, the Roccaraso mayor, said that the city had been open and welcoming, but the inhabitants had never experienced such a influx.

“We are used to hosting up to 20,000 Ski skis On a Sunday during the ski season, Di Donato said. “But having another 10,000 shows up without any warning was a risk of public order and security.

“No ski resort in Italy can welcome 12,000 to 13,000 people who think they can park their buses on the street. We were clearly unprepared. “

Roccaraso, about 120 miles east of Rome in the mountains Abruzzois considered an easily accessible resort for skiers and their families looking for a day trip or a weekend away in central Italy.

‘Out of control’

“This is nothing new, it is a phenomenon that has always existed, but never on this scale,” said Giovanni Dellarmi, a hotel owner.

“The situation came out of control and all services went in Haywire. We are used to the presence of campers in our area, but 250 buses are too many. “

After Sunday’s attack, Roccaraso issued a regulation to limit the number of tourist buses that can enter the city on Saturdays and Sundays, and bus drivers must now book their trips in advance.

So far, 60 buses have registered interest for the coming Sunday. “The first 100 buses registered at the regional location will be allowed, the others will be stopped,” said the mayor. “It’s not a question of where you come from. It does not matter if you are rich, poor, Napolitan or Scottish. “

While some tour companies said they re -examined plans to reproduce last week’s Cut Price Day Tours, Di Donato said that the introduction of borders was the only way to handle demand.

In another measure, police control points will be set up on the main road leading to Roccaraso on weekends, with about 100 officers who are expected to be placed on the ground to control traffic.

Earlier this week they denied de Crescenzo responsibility for causing chaos.

“I made such a beautiful ad for Roccaraso where I was on Monday and Tuesday and the audience went crazy because I published wonderful videos,” she said in a Tiktok video update.

Rita de Crescenzo has more than 1.7 million followers on Tictok

Rita de Crescenzo has more than 1.7 million followers on TikTok – Draw de Crescenzo /Instagram

Roccaraso has had a bumper ski season with snowfall up to 40 percent higher than last year. However, the mayor said that the inhabitants feared that a repetition of last week’s devastation could drive away skiers with a season pass that had come to the resort for several years.

“We have had excellent snow this season but there is a real risk that people will interrupt their vacation,” he said.

A travel agency in Salerno told the Ansa News Agency that it would consider canceling its weekend bookings for Roccaraso and replacing customers.

“The truth is that there are no parking areas equipped for buses, a maximum of 50 buses are manageable and say that 100 buses will fit in does not solve the problem,” he said reportedly. Sunday’s event also got cities around Roccaraso to introduce audience control measures, including limitation of turquoise access to the area.

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