The usual reveals 2025 price adjustments in two markets
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The usual reveals 2025 price adjustments in two markets

Ordinary Has taken to social media to announce 2025 price adjustments in two markets – Korea and Mexico.


The Deciem-Weted Company said that the change is part of its ongoing commitment to “sensible pricing” and manages their costs “to keep skin care available to as many people as possible”.


In Korea, adjustments will be made “to adapt prices to other global markets, which ensures justice and texture in all regions”, read a statement from the ordinary, which was published on Instagram.


This comes into force from February 18.


In Mexico, a pricing has been announced over eight of the brand’s “most loved” products.


The usual said that the move will lower the price of these formulations by an average of 10%.


This pricing has been effective since 15 January.


Above the rest of the world, the usual prices will “remain the same”.


A statement from the usual reading: “Our brand’s DNA is to be genuine and transparent with you, our customers.


“We know that the global economic landscape is still uncertain, and many continue to face challenges due to the increase cost of living.


“Our promise is to keep our prices sensible and available so that our customers can build skincare regimes with innovative, ingredient -led formulations that are not a luxury, but part of their every day.


“Because high quality skin care belongs to everyone.”


The usual recently launched A website that provides free access to white books As part of its commitment to openness in the beauty industry.


It aims to replace ordinary skin myths, with original paper and explainers from researchers.


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