‘White Lotus’ remains ad-free on HBO, but attracts sponsors to max
3 mins read

‘White Lotus’ remains ad-free on HBO, but attracts sponsors to max

An amount of Madison Avenue -stalwarts checking in to ”The white lotus. “

American Express, Diageo, Google, BMW of North America and Abercrombie & Fitch have reached sponsorship agreements for the third season in the popular series, and the event in place for how fast it Old rules for television sales disappear in the past.

In a not overly distant era, HBO Programs were shown free from commercials of some kind, and in fact most programs that are run on the premium cable service are not formatted for advertising interruptions. On MaxStreaming Service of Parent Company Warner Bros. Discovery, though Subscribers may not expect their programming to stream ad -free. After all, a level of the service supported by commercials costs less than one that is not.

Such dynamics allow Warner to create advertising agreements that pair advertising with programs that they would never have been able to have just a few short years ago. “By utilizing our premium portfolio of brands and platforms, we have created engrossing, integrated campaigns that link audience to our advertisers in meaningful and innovative ways,” said Ryan Gould, head of digital advertising for Warner Bros. Discovery, in a statement.

American Express comes back behind the scenes that will be made available via social channels, at Max, and via the tab “Extras” on a show page devoted to “The White Lotus.” The videos will include interviews with the role, show clips and other images that provide excursions in specific characters’ stories. The company’s partnership also includes exclamations such as the surface before a stream of a “white lotus” section, interactive commercials and in some cases “advertising cap” surrounding the show.

Financial Services Company sees so much natural synergy with the show, especially since we know that our card members are exceptionally passionate for travel, says Jill Hamilton, Vice President of Global Media at American Express, in a statement. The company’s sponsorship of “White Lotus” will create travel guides from Amex Travel inspired by the series, she added.

In the meantime, Diageo will reveal a new campaign that has ties to “Lotus” and promotes both Tanqueray Gin and Ketel One Vodka and will be shown over Warner Bros. Discovery Properties. On the Food Network program “The Kitchen”, chef Jeff Mauro will create a Thai-inspired cocktail, a nod for the setting of the third season of the series.

Google has created an eight part of minis series containing Evan Ross Katz, a variety of “The White Lotus Official Podcast” and Nichola Duvernay, a member of the third season. The program, created with Warner Bros. Discovery’s courageous internal studio, will tell viewers about Google Pixel with Gemini and how it can be used for adventures in travel. The content will emerge above MAX, including the day the third season finale is made available.

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