Americans will bet a record of $ 1.39 billion on Super Bowl Lix
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Americans will bet a record of $ 1.39 billion on Super Bowl Lix

By Weston Blasi

And experts predict that for the first time a state other than Nevada will see the most money invested

Don’t bet on Super Bowl.

At least $ 1.39 billion is expected to be legally invested in Super Bowl Lix between Philadelphia Eagles and Kansas City Chiefs, according to new data from the American Gaming Association, the primary trading group for the US casino industry. It would break the previous record of $ 1.25 billion in last year’s Super Bowl, per consulting company Eilers & Krejcik. AGA said it uses $ 1.25 billion as its official 2024 Super Bowl venture.

“No single event unites sports fans such as Super Bowl, and that tension extends to sports games, with this year’s record team handles that reflect its widespread appeal,” Bill Miller, AGA’s Managing Director, told Marketwatch. “This figure emphasizes the positive impact of the legal market – from protecting consumers to generating tax revenue that benefits communities across the country – while improving the gaming experience for everyone.”

While annual total legal sports games have hit record heights every year because more states have legalized investment in sports, there is another gaming milestone that can be reached: removal of Nevada as the state with the most Super Bowl investment activity.

Las Vegas, known as US gaming capital, has long kept Nevada in a handy way on top of the states list through Super Bowl game activity. But it seems to change this year, according to at least one analyst.

This is because, ever since the Supreme Court defeated the US ban on sports games in 2018, New York and New Jersey have sometimes accepted more money in sports games than Nevada has done. And Empire State could possibly remove its City’s home state when it comes to Super Bowl initiatives this year.

“New York should really surpass Nevada for the first place this time,” Eric Ramsey told Legalsportsreport, who traces games by the state, to Marketwatch. He noted that the New York market produced almost three times as much volume as Nevada last year.

Ramsey added that New York would probably have surpassed Nevada last year in the Super Bowl bet about Super Bowl himself was not played in Las Vegas, which led to extra tourism and buzz in the state, which it made the volume of investments.

This year, the NFL title owns Matchup in New Orleans.

Legals sports report estimates Super Bowl Lix Betting will reach $ 183 million this year in New York State alone, followed by $ 170 million for Nevada and $ 147 million from New Jersey.

The Sport-Beting Web site also expects a record setting monitoring handle overall and projects $ 1.5 billion in legal bets on the game-which goes over the American Gaming Association’s estimate of $ 1.39 billion.

Legals sports report has traced Super Bowl initiatives that build year after year and increased from $ 300 million 2020 to $ 1.3 billion last year.

      -- Year        Legal Super Bowl bets (in billions) 
      -- 2020      |      $0.3B 
      -- 2021      |        $0.5B 
      -- 2022      |             $0.914B 
      -- 2023      |              $1.07B 
      -- 2024      |                $1.3B 
      -- 2025      |                 $1.5B 

So what drives the increase in Super Bowl venture?

Sports games become legal in more places. About 38 states – plus Washington, DC – now allow some kind of sports game, covering about 70% of the American adult population, according to the American Gaming Association. Both North Carolina and Missouri have been legalized online sports games since the Super Bowl 2024, and almost every year more states are to create legislation on sports games. (Missouri, home state to the managers, has reportedly not been given legalized sports games online in time for Super Bowl.)

See: Here is how much money NFL stars Patrick Mahomes, Saquon Barkley and Jalen Hurts can make in Super Bowl bonuses

In addition, legalized sports games have become even easier for people who want some skin in the game. Fans on Super Bowl himself can place bets now, for example, as Super Bowl for the third year will be played in a state where online sports games are legal. Louisiana legalized sports wagons in 2021.

Sportsbook apps also become more general. Many large sports books have reported every monthly growth of active users under revenue, also partly due to more states that legalize games. US Sports Books – which includes large players such as Draftkings (DKNG), Fanduel (FLUT) and Caesars (CZR) – generated approximately $ 150 billion in handles, or total sum bet, 2024, according to publicly available data published by states where it is Legally legally to beat what.

The total amount invested in Super Bowl Lix will actually be much higher than the estimates above, as they only include legal investments placed on regulated American sports books – and not illegal bets made through offshore sports books, placed with local bookies or played in a Office pool or square competition.

When factoring in all these other game methods outside the books, the American Gaming Association estimates that last year’s Super Bowl saw $ 23.1 billion in total gaming activity with about $ 67.8 million Americans who participated.

Super Bowl remains the most betting single event in the United States every year. While NCAA Men’s College Basketball Tournament has sometimes drawn a higher total-comprehensive figure, March Madness extends many games over a three-week span versus the only matchup on the Super Bowl Sunday.

Read on: Betting probe involving Terry Rozier can put NBA Starter’s $ 50 million in salary at risk

-Wester Blasi

This content was created by Marketwatch, run by Dow Jones & Co. Marketwatch is published independently by Dow Jones Newswires and the Wall Street Journal.

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02-04-25 1623

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