The digital content series has Dhillon showing the latest basketball -inspired gate clothes that are on nbastore.in and its versatility on and by the court. By exploiting its cultural influence and strong connection to Indian youth, the campaign tries to inspire the next generation of basketball enthusiasts and highlight how the game unites, connects and strengthens communities.

While he is in San Francisco for 2025 Ruffles®️ NBA All-Star Celebrity Game, Dhillon will join a panel discussion at NBA Crossover together with other prominent creators. Earlier this month he participated in the NBA Paris Games 2025 presented by Tissot, which included Indiana Pacers and San Antonio Spurs who played two regular seasonal games and was the most showed NBA Global Games ever on social media, where he created content for fans in India.

Dhillon, who recently toured in India in support of his EP “The Brownprint”, is a basketball enthusiast and has often credited the sport to inspire its creativity, promote teamwork and drive their ambition. Dhillon infuses his passion for the sport in this collaboration and shows off a style that reason deeply with India’s youth and bridges seamlessly the worlds of music, culture and basketball.

The NBA and Dhillon also aim to introduce additional initiatives designed to make basketball more accessible and related to Indian audiences.

Dhillon, who is known for his unique mix of punjabi music with hip hop, R&B, pop and folding influence, steps to fame with hits such as with you, excuses and brown mound, which became viral sensations globally. His music has often topped international charts with collected over 5 billion streams and reshaped Punjabi music landscape. In addition to music, he has successfully built a brand around his artistry, toured all over the world and raised Punjabi music to the mainstream audience.

2024-25 NBA is broadcast live in India on NBA Youtube Channel and NBA League Pass, the league’s premium live subscription service available through the NBA app. Fans in India can follow NBA on Facebook (facebook.com/nbaindia), Instagram (@nbaindia and @nbastyle_in for all style related), X (@nbaindia) and download the NBA app for the latest news, updates, points, statistics , schedules, videos and more.